Venting is just
the beginning.

MEET THE FOUNDER

Why I built PAL

I built PAL because I believe emotional clarity should be easier to access in everyday life.

For most of my career, I’ve worked with data, systems, and product insights, focusing on finding patterns, understanding what drives behavior, and turning messy information into something people can actually use. But when it came to emotional wellbeing, I kept noticing a gap. We have places to vent, places to journal, and places to track how we feel, but very few tools that help us connect those moments over time.

PAL was built from that belief: that our emotions are not random, and that reflection becomes more powerful when it helps us see patterns.

Every check-in is designed to become something useful: a clearer understanding of what you felt, what may have contributed to it, what helped, and what keeps showing up. Not so you can overanalyze every moment, but so you can understand yourself with more compassion, clarity, and direction.

PAL brings together what I’ve always loved professionally - data-driven insight, thoughtful product design, and human-centered systems - with something deeply personal: the need for a private space to process, reflect, and grow.

Shivani Chopra